The management of redemption merchandise is as much an art as it is a science. Ian Donegan spoke to the companies who win over the ticket winners.
IT can make or break a site. The appeal of arcade games is all well and good but if a customer doesn’t feel they are in with a decent chance to take home a prize worth having they may migrate somewhere where that is not the case. Not just any prize will do though; it’s got to be relevant, contemporary.
Minions have been a redemption manufacturer’s dream for the past few years. The short, yellow, goggles-wearing humanoids from the Despicable Me movies existed in every imaginable format from plush to Halloween costumes. But it now appears they have reached their peak. Minions are on the way out.
