InterGame assesses the essential attractions that are key to the success of locations worldwide.
OPERATING a location such as an FEC can seem like a daunting prospect and filling that location with the attractions most likely to increase footfall is not an easy task.
For a brand attempting to forge a reputation, both locally and in the sector as a whole, the right attraction offering can get new customers to take a chance and step into the unknown. Getting the first customers through the door is a huge challenge in itself but, if done right, this is the first step to creating a loyal fan base and a higher ROI.
