InterGame has been appointed the Official International Publication of the Middle East’s premier entertainment exhibition, the Dubai Entertainment Amusement and Leisure Show, best known simply as DEAL.
The owners and organisers of the event, International Expo Consults, based in Dubai, and InterGame have concluded an alliance which was confirmed earlier this week. DEAL is to be held from March 27-29, 2017, at the Dubai World Trade Center.
On behalf of InterGame, David Snook said: “DEAL is without doubt one of the global amusement industry’s major events. I would rank it second only to IAAPA in Florida in terms of its influence on the market. It represents what is also one of the world’s most vibrant amusement machine markets, drawing its exhibitors and visitors from all over the Middle East and much further afield.”
On behalf of IEC, Sharif Rahman, CEO, said: “We are delighted to partner with InterGame for the 23rd edition of DEAL. InterGame has a good reach in terms of circulation in print and online which will enable DEAL to spread its message across the region and the globe. We are grateful for the support of InterGame, who have been with us for several years now in our endeavours to focus on promoting the DEAL show.”
