NetEnt is to license gaming content to Paddy Power for use in land-based gaming machines in the UK, extending the existing online business partnership with Paddy Power.
This is NetEnt’s second retail agreement for the UK licensed betting office market. Paddy Power has 339 LBOs with a total of more than 1,300 gaming machines in the UK.
Enrico Bradamante, chief of European market operations and managing director of NetEnt Malta, said: “I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops.
“I am confident that their players will enjoy our thrilling, award-winning games.”
