Kambi Group and Novomatic Lottery Solutions have signed a memorandum of understanding with the intention of providing a gaming solution to government regulated lotteries.
The partnership will see Kambi and the Novomatic-owned NLS joining forces to deliver an omni-channel solution.
According to the companies, the solution will “respond to an increasing demand in the lottery sector for a superior user experience in all channels and, most notably, in interactive gaming.”
The service will be marketed as NLS Sports Betting - Powered by Kambi and will be showcased at November’s World Lottery Summit in Singapore.
Kristian Nylén, chief executive officer of Kambi, said: “NLS is the ideal partner and shares our vision for growth and innovation within the lottery sector. The co-branded service will offer a modern best-in-class solution, creating a competitive service giving government-regulated lotteries the possibility to make a leap, especially in interactive gaming across all verticals.
"We look forward to collaborating with NLS and are excited to reveal NLS Sports Betting - Powered by Kambi at the World Lottery Summit in Singapore.”
NLS chief executive officer Frank Cecchini said: “This alliance is a part of our best of breed philosophy where combining two modern systems, deploying state-of-the-art technologies while exercising the inherent expertise of each, delivers world beating performance in highly competitive markets.”
