Betson Enterprises, a division of H. Betti Industries, hosted its first team sales summit, in St. Charles, Illinois.
For two days, the company’s sales, marketing and finance staff gathered to discuss new strategies for selling to modern customers. The event was held at Pheasant Run Resort to coincide with the AAMA Gala.
Jonathan Betti, vice president of sales and marketing, said: “With 14 offices nationwide, we don’t always have the opportunity to have our entire team in one place.
“The AAMA Gala afforded us the opportunity to meet as a group as well as introduce more of our organisation to the fantastic work the AAMA does for our industry, especially in support of charity.”
The event focused on sales tool technology training, best practices and new product education. In addition to keynote presentations, highlighted by Raw Thrills president Eugene Jarvis, attendees participated in workshops.
