Around 9,000 attractions industry professionals are expected to visit the Svenska Mässan exhibition centre in Gothenburg, Sweden, this week for the Euro Attractions Show 2015, which opens today.

Svenska Mässan, Gothenburg

IAAPA’s European event hosts more than 425 exhibitors from around the world, offering insight and analysis from some of the attractions industry’s leading names.

This year, the educational programme at EAS has been expanded with contributions from more global attractions leaders. A highlight will be a presentation from ABBA band member Björn Ulvaeus, who is a guest speaker at the leadership breakfast.

EAS 2015 expo opens today for three days, with the show closing at 4pm on Thursday, October 8.