The best-known children’s adult-play attraction, Kidzania, opened its 19th location on Thursday of last week.
Kidzania London was declared open at Westfield. It is a 75,000sq.ft kid-sized city where children can experience careers of all types, from firefighter to chocolate-maker, from TV personality to policeman.
Kidzania is now in 16 different countries and attracts over 42 million visitors. It has been entertaining children since the first Kidzania opened in Mexico in 1999. Each one has heavy sponsorships from well-known brands.
In London there is a garment recycling shop run by H&M, a pit-stop experience from Renault and a smoothie factory from Innocent. The London franchise is run by Longshot Kids Ltd and it is the first UK location for the chain.
