Dave and Buster’s, the US-based dining and entertainment operator, has chosen to install Embed’s Smart-Touch reader to enhance the Midway experience at its North American locations.
All 74 of the operator’s sites throughout the US and Canada are in the process of conversion, with a number of high-profile sites, such as Times Square in New York, already using the reader.
The device employs a forward-looking design, supports three types of guest interactions and delivers advanced operational flexibility. The Smart-Touch is planned to be widely available in the fourth quarter of 2015.
Kevin Bachus, Dave and Buster’s senior VP of entertainment and game strategy, said: “Embed worked tirelessly with our team to design a system that goes beyond just starting a game, to a whole new level of consumer engagement. The end result is a beautiful reader that is getting very positive guest feedback. We are confident that Embed’s Smart-Touch reader is the absolute best card system available.”
Theo Sanders, CEO of Embed’s parent company – Helix Leisure – said: “We admire Dave and Buster’s drive to enhance their guest experience through innovation and technology. We’re very pleased to play a part in that with Dave and Buster’s being the launch customer for our next-generation Smart-Touch readers.”
