A trade show celebrating 21 years and for all of those years at DEAL, US manufacturer ICE has been to every one - it was a point emphasised by the company’s Gene Brogowsky at the show in Dubai last week.
“We have never missed a DEAL show,” he said, “and every one has been of value to us as we have built up our client list in the Middle East region.”
To demonstrate the company’s commitment to the region, Brogowsky was able to unveil Kung Fu Panda, the already established game, with Arabic play instructions.
“I believe it is the only game at the show which communicates with the player in Arabic,” he said.
Brogowsky also demonstrated Grab ‘N’ Win, a new two-player crane machine that was first shown at the London EAG International expo and several other games, which while were not new to the international market, were nevertheless receiving their Middle East debut.
