Intercard has completed phase one of a two-phase project for C J Barrymore’s Entertainment, a 25-acre family entertainment centre located in Clinton Township in the US state of Michigan.
The first phase of the project includes the installation of swipe readers, automated kiosks, redemption software and a POS system for the location’s 150-game arcade area. The second phase of the project, scheduled for autumn 2015, will include similar upgrades and integrations for all of the operator’s outside attractions.
The Intercard products used for the C J Barrymore’s installation include 215 iReader II Eclipse high-definition swipe readers to be used with the location’s branded Fun Cards, six iTeller II automated kiosks with full motion video and QR scanners, iRedemption software to manage all prize transactions and inventory, and the iCashier POS system.
“Since the install, we have seen a sales increase of about 20 per cent, which we are obviously thrilled about,” said David Dalpizzol, general manager at C J Barrymore’s. “But we are really excited about the upcoming cost saving from no longer having to purchase tokens and redemption tickets. We feel we have a shot to get this system paid back in the first year with the increase in sales and cost savings.”
Intercard’s North American sales manager, Jason Mitchell, who was involved in the project from the beginning, explained that Dalpizzol’s team did extensive research before selecting Intercard for the projects.
He added: “C J Barrymore’s is a model facility, recognised by many as a leader in the category. We’re very pleased to have been selected by the C J Barrymore’s team.”
