Playnation has played a “key role” in helping holiday park operator Bunn Leisure to increase its family entertainment centre sales by more than 20 per cent year on year.
The uplift in sales comes less than a year after the company secured a long-term contract to provide Bunn Leisure with over 300 machines for its on-site family entertainment centres, including B3 Storm terminals. The holiday park operator has four sites in West Sussex - Green Lawns, West Sands, White Horse and Warner Farm.
“We worked alongside the team at Bunn Leisure to ensure we understood the demands of the customer base within each park location,” said Ryan Collinge, sales director at Playnation. “This enabled us to tailor our machines to the consumer and boost the overall experience for families visiting the parks.
“We’re really pleased with Bunn Leisure’s success so far and the deal ties in well with our key focus in the family entertainment sector.”
John Bunn, owner of Bunn Leisure, added that it is evident that the right mix of products, team and delivery, along with promotional and marketing activity, has had a direct impact on the growth of the company’s arcade business.
“This puts us in a strong position in the family entertainment arena and we expect 2015 to be another good year.”
