UK-based gaming company Inspired has launched a new brand identity ahead of the ICE Totally Gaming show next month.
The branding change coincides with an acceleration of Inspired’s expansion plans in high-growth territories and gaming and lottery sectors. The company said it will maintain its focus on creating “unique omni-channel entertainment experiences” via virtual sports, mobile and video lottery.
“Inspired is a global technology company, headquartered in London, creating the future of gaming and lottery entertainment,” said Luke Alvarez, founder and CEO of Inspired. “We have innovation in our DNA; our new brand captures the Inspired spirit and signals our ambitious plans for the company today and in the years ahead.”
In addition to the new brand identity, he said, the company is also unveiling several “game-changing” products at ICE.
