Fresh from the launch of its latest games at IAAPA in the US in November, Sega presented its range of products at the ATRAX show, held in Istanbul, Turkey, on December 4-6.

Sega Atrax

Sega exhibited alongside its local distributor, BALO, which occupied a large stand at the show.

Justin Burke, Sega’s general manager was positive about the event, which is the largest of its kind in Turkey.

“It was a really good show,” said Burke. “Our distributor there is the main player in the amusement industry in Turkey and was really pleased with the show. It was much better than last year.”

The Turkish market continues to develop, with new, increasingly sophisticated family entertainment centres.

“Confidence is there,” Burke said. “It’s really buoyant.”