Reflex Gaming is planning to unveil a new concept in digital Category C gaming at next week’s Autumn Coin-op Show in London.
Royal £100, a 10-game compendium designed to move through retailer rent bands in the same way as a reel-based game, is housed in Reflex’s Video Atom cabinet. It is available to rent on a two-year contract, during which it will be supplied with fresh content from Reflex.
The machine is provided to operators for the rental term, enabling them to move the machines to new locations or update existing ones on site. Once the two years are up, operators return the machine to Reflex.
“We have examined the existing methods for introducing digital to the Category C retail sector and so far we feel they have, in the main, failed,” said Quentin Stott, managing director of Reflex Gaming. “The problem is that the investment for many operators is too onerous and then the machines are supposed to stay on the same piece of carpet for years and years to be updated with new games.
“We believe that by treating video Cat C in the same way as analogue and moving the machines through operators’ estates, we can get past the barriers of acceptance to the concept. In effect, rather than trying to change the market in order to increase video Cat C penetration, we are adapting our strategy to fit the current commercials.”
Critically, he said, there is no major investment required because the machine can be rented.
“In addition, we have something that most other suppliers don’t – a suite of retailer-approved games, including Hot Shots, Fiddle A Fortune, Best of British and Galloping Jackpots, to spearhead the product, backed by successful poker and slot-based games,” he added.
The Autumn Coin-op Show is taking place at Chelsea Football Club on October 15-16.
