In an open letter to the bowling industry, Brunswick Bowling Products president Brent Perrier has reassured the sector that it continues to be business as usual.
In July, Brunswick Corporation announced the sale of its US retail bowling centres to Bowlmor AMF and revealed its intention to sell its global bowling products business.
Acknowledging that this news “could raise concerns” among its customers and partners, in his letter Perrier said that the company is in “very strong health” and that a sale will “continue the Brunswick legacy.”
As in any change of ownership for an ongoing business, he said, warranties and contracts will be maintained.
“Following our announcement last week we will continue to operate Brunswick Bowling Products as we always have, bringing new products to market and serving our customers and their businesses,” he said. “We believe a suitable buyer for this business will do the same well into the future.
“The Brunswick brand has such a strong and prominent presence in the market today that any buyer will value linking bowling products to a Brunswick brand that has meant so much to the industry since 1890. Since Brunswick Corporation will retain the name Brunswick it is important that any buyer selected will adequately represent and value our business going forward.”
In the meantime, he added, “nothing changes” when it comes to its relationship with customers and partners. “It is strictly business as usual,” he confirmed.
“Brunswick remains committed to the success of our customers and to the industry and will operate the business until a suitable and responsible buyer steps forward to carry on this proud legacy.”
