UK-based children’s entertainment centre operator DP Leisure, the name behind the 360 Play brand, is branching out into Europe with the launch of a new franchise scheme.
Franchise 360 is designed to allow potential operators elsewhere in Europe to utilise the 360 Play brand, which is currently used at locations in Milton Keynes, Stevenage and Leicester. The company, which sees further opportunities in the UK, is also seeking to create franchised openings in countries such as the Netherlands, Belgium and Germany.
“Following successful trade investigations into Holland by DPL’s sister company DP Associates, we are now looking to take the 360 Play brand into that country and beyond with franchised ventures,” explained managing director Duncan Phillips. “We have a vast wealth of experience in the design and operation of children’s play centres and have created a mix of activities that not only provides a great fun day out for youngsters and their parents but which also incorporates numerous activities to aid children’s development.
“As we continue to expand the business in the UK we also believe the time is now right to extend the role out of the brand beyond our home country and can see some great opportunities for franchised outlets on the continent of Europe, notably in Holland, Belgium and Germany.”
