Brunswick Bowling is aiming to expand its presence in Asia through a new partnership with Taiwan’s New Hwanan Corporation and Malaysia’s Advance Bowling Management.

Brunswick

New Hwanan will be servicing the Taiwan market for the company, acting as distributor for equipment to either modernise existing facilities or build new bowling centres. It will also provide a parts and supplies service.

Advance Bowling Management, which has been supplying Malaysia with Brunswick balls, bags and shoes since 2004, will now provide larger equipment to the local market.

“With New Hwanan and Advance Bowling Management’s solid business background and relationships within the bowling industry, they are a great asset to our team,” said Gary Smith, vice president of international sales at Brunswick. “We are looking forward to both companies expanding the Brunswick presence and strengthening the sport of bowling within Asia.”