Online sports betting may have stolen some headlines in recent times but, as InterGame finds out, the land-based betting sector remains a vibrant and exciting place to be.
AMID all the noise and bluster, all the half-time commercials and pitch-side offers, the land-based betting sector can sometimes seem like a poor relation to its shouty online cousin.
The truth is that online sports betting owes almost every aspect of its popularity to its land-based counterpart. And the land-based sector, in whatever context - whether street gaming on the continent, UK LBOs (licensed betting offices) or other retail settings - continues to innovate and to thrive.
