Leading UK bookmaker William Hill saw revenues largely unchanged in 2016 with adjusted operating profit down 10 per cent, compared with the previous year.

William Hill

Group net revenue rose by just one per cent to £1.603bn in the period, with an adjusted operating profit of £261.5m, down from £291.4m in 2015.

The bookmaker’s online offering, however, performed solidly with UK sportsbook wagering up 10 per cent and UK gaming net revenue up eight per cent.

Philip Bowcock, interim chief executive officer of William Hill, said: “2016 was a challenging year for William Hill, but one in which we made considerable operational progress, leaving us well-placed to drive the business forward in 2017.

“We have delivered extensive product, user experience and marketing improvements in online; modernised our retail management structure to focus more on the customer; and continued to grow in our key international markets.

“There are now encouraging signs in all our divisions, in particular online's UK business, which is now delivering sustained growth.”