The Lottomatica Group is to change its name to GTECH as part of an effort to further integrate its businesses.
Under proposals submitted to the company’s shareholders, the group, which is currently organised into separate business units, will be operated under a unified, customer-facing organisation structure aligned around three geographic regions supported by a central products and services structure.
To communicate this organisational change, the Lottomatica parent company will be known as GTECH, which it said is “one of the most recognised and valued global brands in the gaming industry.”
The Lottomatica and Spielo brands will be retained in the markets and segments they serve.
“What we have achieved since the acquisition of GTECH is the creation of a global vehicle to address opportunities across the entire gaming continuum,” said group chairman Lorenzo Pellicioli. “With the steps we are announcing today, the group evolves into a fully-unified business entity to accomplish these goals above and beyond the top-line synergies we have already achieved.”
The new organisation will be centred on three regions – the Americas, international and Italy. The regions will be led by Jaymin Patel, Walter Bugno and Fabio Cairoli respectively. Each region will be responsible for sales and business development for the company’s entire portfolio of products and services, as well as operations and account management with central client services for lotteries, gaming machines, sports betting and interactive.
The regions will be supported by a central product and services organisation that will be led by Renato Ascoli. This unit will be responsible for product development and marketing, manufacturing and delivery for all product lines.
“The leadership team that has been delivering consistent growth and improved shareholder value has embraced the new organisational structure and has begun implementing it,” said Lottomatica Group CEO Marco Sala. “I expect the transition to happen seamlessly and am confident that we will continue and improve upon our success in the years ahead.”
