The first European installation of FutureLogic’s PromoNet promotional couponing solution has taken place in the UK on the slot floor at London Clubs International’s prestigious The Casino at The Empire in London’s Leicester Square.
LCI’s director of loyalty, Nick Grimshaw, who oversaw the selection and installation of the solution at the operator’s flagship casino, said: “We were very impressed with PromoNet when we evaluated it against competitive offerings and immediately realised the system’s potential as an effective marketing tool to our players and as complementary to our Player Rewards loyalty programme.
“The service, support and training we have received from FutureLogic before, during and after the installation has been second to none. We are now using the PromoNet system to encourage even more players to sign up, to reward existing players for their business and loyalty and as an advertising medium for our bars, restaurants and events we need to promote.”
He added that the typical redemption rate for the majority of the promotions has been over 50 per cent, with some promotions reaching a remarkable 80 per cent redemption rate. “One of our primary goals for installing PromoNet was to further increase the frequency of visitation and I’m happy to say that it has been instrumental in achieving that objective.”
“We are delighted with LCI’s decision to choose PromoNet as their promotional couponing solution,” said Anette Jauch, sales and marketing manager EMEA for FutureLogic. “We have worked closely with the casino staff in preparation for the roll-out and have achieved a smooth installation. The next PromoNet install has already been scheduled at a casino group in eastern Europe, with more sites lined up in Europe and around the world.”
"What makes the PromoNet solution unique is its ability to reward anonymous and new players based on their play performance," said John Edmunds, FutureLogic’s vice president of global product management and international markets. "PromoNet not only identifies new high value players unknown to the casino, but also monitors and rewards their play behaviour and encourages them to join the players’ club by printing a ‘join-up’ offer related to their spend, directly into their hands."
