In the US, tribal casino group Seneca Gaming is to implement several Bally Technologies’ systems at three of its properties in New York.
Seneca Niagara Casino and Hotel, Seneca Buffalo Creek Casino and Seneca Allegany Casino and Hotel will implement Bally’s Business Intelligence and Power Promotions across more than 6,500 gaming machines.
Bally Business Intelligence is an application that allows casino operators to analyse and visualise the extensive data gathered throughout their properties, while Bally Power Promotions enables casinos to extend electronic incentive cash offers to players at the point of play.
Bally’s mobile division, meanwhile, will provide each casino with a customer-facing mobile website and mobile apps.
“The ability to combine world-class casino management systems, unique bonusing offerings and state-of-the-art mobile technology makes Bally a perfect fit to help lead Seneca casinos into the future,” said Seneca Gaming CEO Cathy Walker.
Bally president Ramesh Srinivasan said that his company’s ability to provide both traditional and mobile products provides casinos with a “single view” of the player, whether they are in the casino or elsewhere.
