With the launch of Williams Interactive, WMS is well placed to build a strong online gaming business, VP and COO Jordan Levine said.
“WMS is building what we believe to be a robust business, as evidenced by the July 17 announcement of Williams Interactive,” he told InterGaming. “Over the last several years and with much more pace in the last 90 days, WMS has made organic and inorganic investments, through merger and acquisition, strategic alliances and talent recruitment, to position the company as a solid provider of products and services to the broad interactive gaming industry.”
The company’s offering “fits nicely” with operators of all types, he said, adding that it can provide both services such as content, operations and marketing, along with products like slots, table games and play-for-fun games.
“It’s been established that WMS has a legacy of developing player-appealing gaming content,” Levin continued. “That along with the success of JackpotParty.com, the Lucky Cruise and Jackpot Party Casino Facebook apps and our strategic alliance with 888/Dragonfish, positions WMS well to help our customers grow their businesses through the development of customised experiences that will engage existing patrons and attract new players.”
