Aruze Gaming is to exhibit at ICE Totally Gaming in February next year, following a four-year absence from the London show.
The company will have a 120sq.m stand at the show’s new home, ExCel London.
“I think we will gain a lot from our presence at ICE,” said Mitsuru Suzuki, Aruze sales manager with responsibility for Europe. “We want to expand our business in Europe and Africa through ICE and, as an international exhibition, it enables us to make the right connections with the market.
“We want the European casino people to understand that our products are valuable in the international market. We are a brand-led company and ICE 2013 will allow us to communicate not only our products but also our vision to be the best in everything that we do. We are looking forward to being back in London.”
Kate Chambers, portfolio director responsible for ICE, described the announcement as “great news” for the exhibition.
“Aruze is the latest big company to return to the ICE show floor and provides further evidence that the first edition of ICE to be staged at ExCel will be one of the strongest in its history.”
