WMS has announced several management appointments within its domestic commercial sales and marketing organisation.
Rick Riehm has been promoted to vice president of eastern division sales, effective immediately, while Ron Rivera will join WMS as vice president of western division sales and national accounts, effective from July 9.
In addition, Steve Byrne recently joined WMS as executive director of product marketing. Riehm, who will be based in WMS’ Chicago technology campus, and Rivera and Byrne, who will be based at the company’s Las Vegas office, will report to Rob Bone, senior vice president of North American sales and marketing.
“A primary strategic priority throughout our organisation is to strengthen our efforts and focus on customers,” said Orrin Edidin, president of WMS (pictured). “Rick, Ron and Steve each have extensive gaming industry experience with demonstrated track records of leadership and success and bring creative strategic thinking with a sharp focus on understanding customer needs and delivering high value and strong service.
“With the benefit of their industry experience and leadership, WMS is taking a significant step forward in further strengthening the alignment between our sales and marketing efforts that will support WMS’ initiatives to be a world-class, customer-centric organisation.”
