Elite Casino Products has formed a strategic alliance with John Malin, CEO of Interbrand Gaming, to promote the company's line of slot machine products.
Interbrand Gaming will be representing Elite Casino Products in the UK, Europe, South America and the US.
"We are pleased to have the opportunity to work with John Malin and Interbrand," said Scott Irving, managing director of ECP. "John brings a great wealth of industry knowledge and years of sales experience that will expand the reach of ECP in the worldwide market."
"And to complement that," Malin added, "Interbrand Gaming’s core business strategy is to work in partnership with innovative, gaming suppliers who can offer OEMs quality components that are tailored to meet specific and often bespoke requirements. The addition of ECP to the Interbrand Gaming portfolio enforces this ethos."
Elite Casino Products is a manufacturer of electro-mechanical products and assemblies, specialising in gaming applications. The company’s standard product lines include slot machine cabinets, bases, top boxes and toppers.
