UK-based casino operator London Clubs International has relaunched Player Rewards, giving members a higher return than any other UK casino loyalty programme.
The new-look programme mirrors and anglicises the prestigious Total Rewards scheme owned by parent company Harrah’s Entertainment in the US - which is currently the leading loyalty scheme in the casino world.
LCI said it is always looking for ways to enhance its business, and the improved Player Rewards initiative is a fine example of a scheme that places the company ahead of other UK competitors in rewarding customer loyalty.
Michael Silberling, chief executive officer at LCI, said: "New Player Rewards is now the fastest earning casino loyalty programme in the UK, giving players more return on their gaming play than any other casino group. We have listened to our customers and enhanced the loyalty programme accordingly so that cardholders now benefit enormously from these improvements. We are a marketing driven business and this re-launched programme cements our position as the market leader."
