Italy's Casino di Venezia is the latest European casino to agree to install IGT's sbX Experience Management system.
Casino di Venezia will implement the sbX Floor Manager, sbX Analytics and sbX Media Manager modules of the server-based gaming solution, along with 100 new AVP slot machines and IGT Casinolink Bonusing functionality.
“We have always been extremely satisfied with the performance of our IGT premium and standard products and we believe sbX will be no exception,” said Carlo Pagan, Casino di Venezia’s chief executive officer. “We are going to configure our new sbX managed floor in the most prominent position of our popular new area in order to optimise our slots operations.”
“Casino di Venezia plans to implement sbX in combination with a powerful strategy that IGT terms Bettor Banked,” explained Ali Civile, sales director for IGT Europe. “Our numerous banking concepts are based upon some of the top-performing game themes of all time. They are also a means for operators to target each of their specific customer demographics by appealing to their personal game play preferences with configuration settings to suit.”
sbX Floor Manager provides access to a library of more than 100 international themes, sbX Analytics will provide the Casino di Venezia team with tailored performance data and sbX Media Manager and IGT Casinolink Bonusing, together will allow the casino to implement improved player communications, as well as system-driven rewards, to improve customer satisfaction and play.
Casino di Venezia operates two casinos in the famous Italian canal city, one of which is located on Venice’s Grand Canal and is among the oldest in the world with origins dating back to circa 1638. IGT’s products make up 20 per cent of the floor at both Casino di Venezia locations, which also have approximately 60 per cent IGT machines in total.
