Konami Gaming is the latest company to join the newly created Innovation Adoption Advisory Panel alongside GameCo and Interblock.

Konami

Konami will be the lead sponsor of the panel, which was jointly announced by GameCo and Interblock in August as a collective effort to spur innovation in the casino sector.

Industry topics being considered by the IAAP include floor optimisation, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilisation and analysis.

The IAAP plans to release a white paper in mid-September that will summarise the group’s insights and recommendations and foster ongoing discussion about best practices for bringing new and innovative products to casino patrons.

Steve Sutherland, president and CEO of Konami Gaming, said: “The formation of the IAAP is an encouraging development that we believe can help play an important role in fostering the adoption of new innovative solutions in the casino marketplace. We are pleased to join GameCo and Interblock to promote this effort as we share in a common goal to help spur new breakthrough in discovery and dialogue.”