Novomatic’s global sales division, headed up by Lawrence Levy, is to oversee sales of Ainsworth products in Europe.

Novomatic

The company has announced that Sonya Nikolova will be responsible for Ainsworth brand introduction, product positioning and direct sales to European gaming operators.

Nikolova, who previously headed up sales for Novomatic in central and eastern European countries, said: “I am committed to enforcing my deep industry expertise and knowledge to the development and popularisation of the Ainsworth brand in Europe, as well as to collaborate intensively with my colleagues to improve customer support and product competitiveness."

Roman Czubak, who has a long record with Novomatic in research and development, project management and sales, takes on a new role heading up sales in central and eastern European countries.

Both Nikolova and Czubak will report to Levy, vice president of global sales at Novomatic.