A new online show hub has been introduced by Clarion Gaming to boost the customer experience at ICE Totally Gaming 2018.
Both visitors and exhibitors will benefit from the idea that follows a comprehensive review of the 2017 event.
The new site reflects the pivotal role ICE plays in the gaming industry calendar and provides exhibitors with the facility to showcase their brands more effectively and develop a dialog with visitors as much as six months in advance of the show.
Kate Chambers, managing director of Clarion Gaming, said: "Our post-ICE research flagged some dissatisfaction with the ICE website, so I instructed the team to take a clean sheet of paper and start again.
“Alongside the latest enhancements in terms of ease of navigation, news and content related to each sector and a zone that enables visitors to ‘favourite’ products and content, we have invested in the development of a Meeting Planner tool, which was at the top of the wish list for our exhibitors and will be available later in the year."
