Hard Rock International has continued its focus on casino growth with the appointment of three new executives.

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Sean Caffery, a new face to the brand and an industry veteran, has joined the team as senior vice president of casino development and will report to senior vice president of casino development Jeff Hook. Caffrey will aim to find new development locations, countries and partners for the casino business, with a focus on North and South America.

Jon Lucas will now serve as chief operating officer and will oversee the company’s international operations. As hotel growth is also part of the company’s strategy, Dale Hipsh will oversee the entire Hard Rock hotel portfolio in his new role as senior vice president.

"As we continue to grow the Hard Rock brand beyond our existing footprint, we look to Lucas, Hipsh and Caffery to lead the expansion process with exciting, new projects in the Hard Rock Hotels and Casinos pipeline, such as Atlantic City, New York City, Shenzhen and London," said Jim Allen, chairman and CEO of Hard Rock International.