Slot Game Lab, the Las Vegas-based company behind a growing network of land-based slots in the US, has sealed a partnership with South African game design studio Bla Bla Bla.
“We offer operators multi-class, innovative games that are addictive by design,” said Slot Game Labs founder Adi Cohen. “In Bla Bla Bla we have found a supplier who can not only produce fresh content, but deliver it on time and ready to plug in with minimal technical adaptation.”
Bla Bla Bla managing director Carmen Granger said that getting and keeping player interest with land-based games is creatively challenging: “Unlike mobile, where the player is habituated to focus on and hold their device, a land-based machine competes with more distractions in the immediate area - it needs to hold attention and this is where we blend storyline, characters, spin dynamics, special effects and audio to deliver not just a slot game but a player feeling.
“We are very proud to be a partner to Slot Game Lab as they grow their footprint in the land-based sector,” said Granger.
Added Cohen: “Our partnership with Bla Bla Bla is helping us offer our clients a bigger, better and more profitable portfolio of game products that make for longer playtime which spells better revenues.”
