The London ICE Totally Gaming trade show will now be accompanied by ICE VOX, a new information exchange and educational brand launched by the show organiser, Clarion Events.

ICE VOX will replace the conference programme and will consist of paid-for modules which will be held at the show venue, the London ExCeL, alongside the exhibition.

Kate Chambers, managing director of Clarion’s Gaming Division, said: “The learning and knowledge-exchange opportunities that are available at ICE are widely recognised as being among the best in the industry. The ability to engage with the industry’s pre-eminent authorities and thought leaders and then meet with the people responsible for creating the very latest online and offline gaming technologies on a show floor of over 500 exhibitors is unique to ICE.”

Chambers added: “ICE VOX will retain all of these stand-out credentials at the same time as reaching out to new communities of knowledge hungry gaming professionals. The ICE VOX content team will be introducing dynamic new concepts and approaches that will help re-shape the learning experience for gaming and engage with our stakeholders in a contemporary and compelling way.”