GAN, formerly known as GameAccount Network, has launched Lady Luck social casino for a new interactive division of Isle of Capri Casinos, developed on GAN’s Simulated Gaming platform for US land-based casino operators.
Isle of Capri owns and operates 14 casino properties across the US. Dermot Smurfit, CEO of GAN, said: “GAN has been working with Isle of Capri to bring their iconic Lady Luck brand to life online as a global contemporary lifestyle brand build around GAN’s compelling Simulated Gaming experience and supported by Isle of Capri’s multi-state network of casino properties.”
Eric Hausler, CEO of Isle of Capri, added: “The growing social casino market represents an opportunity for Isle of Capri to bring its unique Lady Luck lifestyle brand online.
“We undertook due diligence on potential vendors and GAN’s specialised B2B focus with their ability to deliver a social casino product experience has enabled Isle of Capri to build an internet gaming business that we believe will enhance player loyalty and broaden the demographic appeal of our Lady Luck brand.”
