JCM Global is adding a new layer of interactivity to the new Topgolf Las Vegas at MGM Grand with its intelligent couponing solution, PromoNet.
The new Topgolf is a four-level entertainment venue with interactive golf games that is unlike anything Las Vegas visitors have ever experienced. JCM has installed PromoNet on 20 bar top games at the venue, giving it the flexibility to enhance guest experiences by identifying valuable players and to deliver promotions and reward players.
“JCM Global’s PromoNet is a breakthrough product because it delivers the right promotion to the right customer at the right time,” said JCM vice president of sales Jason Cribbs. “PromoNet allows operators of all sizes to identify high-value anonymous players, direct promotions to the most valuable players, enhance the player experience and maximise results using business analytics.”
At Topgolf, the PromoNet solution has been tailored to work with the bar system, rewarding players with free beverages. Topgolf is now open and features multiple amenities including 108 climate-controlled hitting bays, two pools, VIP cabanas and private suites, private meeting rooms and event spaces, a concert venue holding up to 900 guests and five unique bars.
