OfferCraft, a software company that enhances guest offers and employee incentives, recently signed a deal with Dover Downs Hotel and Casino in the US state of Delaware.
Guests will now have the chance to play new games to win food, shopping vouchers, casino credits and more. The OfferCraft software platform uses behavioural economics, artificial intelligence and psychology to create incentives to engage both customers and staff.
“We are thrilled to partner with a creative and innovative company like OfferCraft,” said Pete Bradley of Dover Downs Hotel and Casino. “Their tools and approach enable us to offer our customers compelling and creative promotions.”
OfferCraft CEO Aron Ezra added: “The team at Dover Downs is highly creative and takes a science-driven approach to their decisions.
“The executives here really care about their guests.”
