Research agency, Fusion, has ranked ICE as one of the top three UK-based business-to-business exhibitions.
Applying the Net Promoter Score methodology, which measures customer satisfaction, ICE 2016 scored +53 among exhibitor decision-makers and +39 among visitors.
Phil Redwood, a director at Fusion, said: “The key take-out for our 2016 ICE research was the NPS for exhibitors, which ranked at +53, up from +45 for ICE 2015.
“This figure eclipses all but two other events that we have researched across a diverse range of business sectors in the last 12 months and is way ahead of the event industry average.
“The NPS for visitors to ICE 2016 was +39, another very impressive rating and one which is consistent with that registered for ICE 2015.”
Kate Chambers, managing director of the gaming division at Clarion Events, added: “I am very pleased with our performance based on the NPS metric, which follows receipt of our officially audited attendance figure of 28,487 unique visitors, a new record high.
“We want to have our customers’ validation of the initiatives and attention to detail that is at the heart of the ICE journey, but I'm as interested in learning about aspects of the customer experience that failed to live up to the standards we set, purely in order to put them right.
“We have in place a policy of continuous improvement, which means identifying every area in which we can make even a marginal difference and the research programme undertaken by Fusion is central to achieving this.”
