Interblock Gaming has appointed Rob Bone as president of North America.

In his role, Bone will direct all P&L efforts related to commercial sales, customer service, marketing, product roadmap planning and new market strategies for the US and Canada.

Bone joins Interblock having most recently served as executive vice president for Global Cash Access, where he oversaw all aspects of the company’s marketing and product management initiatives for both the payments and gaming business division, as well as managed the company’s investor relations efforts.

Prior to that he spent 14 years with WMS Gaming, demonstrating proven success in a wide range of leadership roles, culminating as senior vice president of North American sales and corporate marketing, where he was responsible for over $500m in revenue.

“When I was looking to build a team to help take Interblock to the next level, Rob was the first person I approached given his unique qualifications and experience in the North American market,” said John Connelly, CEO at Interblock. “He has a proven track record in driving innovation and a customer focused approach, while delivering tangible results. He will be a valuable addition to our organisation and I look forward to working with him as we move our company to the next level.”

“I am honoured to have been appointed to this role and enthusiastic about the opportunities that lie ahead for Interblock in the near and long term,” said Bone. “The electronic table game market has continued to mature over the past few years and is ripe for additional growth as casinos look to offer unique gaming experiences to existing and new demographics of players.”