Casino operators at ICE Totally Gaming 2015 will experience first-hand the strategic benefits of the combination of Scientific Games’ Bally, WMS, Shuffle Master, SG Gaming, Williams and Barcrest brands.

The company will showcase more than 125 gaming products that address operators’ diverse needs across all of their land-based and interactive channels, thereby demonstrating the value of the company’s recent merger with Bally Technologies.

Gavin Isaacs, president and CEO of Scientific Games, said: “ICE 2015 is our first global opportunity, as a combined company, to demonstrate our ability to leverage high-earning product brands and leading technology solutions that benefit our customers and help them grow their businesses.

“There is no other company today that can offer the tremendous breadth of customer-favoured gaming devices, systems, lottery products, online solutions and related services. “We are stronger together through the combination of our time-tested brands and comprehensive and differentiated product portfolios that are created and supported by an extremely talented global team. 

“As a result, Scientific Games is uniquely positioned to offer new value to casino operators as we seek to become their partner of choice and a one-stop shop for their gaming product and services solutions.”