Following its successful showing at October's G2E in Las Vegas, GameAccount Network has confirmed that five US operators will be live with its Simulated Gaming offering by the first half of 2015.
The tremendous momentum achieved by GameAccount in the US follows its success with Foxwoods Resort Casino, which has been using Simulated Gaming since February 2014.
Explaining how Simulated Gaming can be deployed by land-based casinos, GAN commercial director Daniel Lindsay said: "We developed Simulated Gaming as an off-Facebook social gaming product to enable land-based casino operators to offer a fully immersive gaming proposition for their customers when not on site.
"The trust and integrity of the land-based brands are brought online and the same games - tables and slots - are available. In essence, it’s a mirror image of the land-based environment where virtual credits purchased allow continuous play and, where regulations allow, cash back incentives, using land-based loyalty cards and casino management systems."
Addressing the commercial benefits, he said: "Casinos benefit in a number of ways. Not only does Simulated Gaming serve to generate significant incremental revenue courtesy of a new channel of entertainment, but it also reactivates lapsed players and drives renewed casino visitation where spend is up not only on gaming but also on other verticals within the property."
He added: "In general, social gaming monetises players (registration to deposit) at around two per cent. The very best social casinos manage somewhere around five per cent, while Simulated Gaming is currently monetising around 18 to 20 per cent of registered players through to deposit and play.
“The feedback we are receiving from land-based casino operators is that it presents the perfect opportunity to engage with their current, lapsed and future patrons as well as allowing them to prepare for real money online gaming in a pre-regulated environment. For players, it’s a positive experience which allows them to earn rewards while playing their favourite games and using brand names they trust."
"We are extremely pleased with the progress made at G2E and look forward to creating the same level of traction at ICE in February."
