Bally Technologies is to acquire Dragonplay, a leading online social casino company based in Israel.
Dragonplay has top-grossing applications for Android, as well as a significant presence on Facebook and Apple iOS. Launched in 2010, it ranks among the 10 top-grossing game developers in the social casino genre with approximately 700,000 daily active users and nearly three million monthly active users across all platforms. “With over three years of topping various performance charts on Google Play, Dragonplay has successfully and consistently demonstrated its ability to acquire, monetise and retain social gamers by creating compelling games with staying power in the social casino space,” said Bally CEO Richard Haddrill.
“We expect this strategic acquisition to help position Bally at the forefront of social casino gaming by leveraging our world-class content on Dragonplay’s increasingly popular social casino. Additionally, with the majority of its revenues generated from smartphones and tablets, Dragonplay has proven remarkable foresight and leadership in the mobile space, which is the fastest growing segment of social gaming.”
