Making the move to social gaming.

Social gaming

IT’S no secret that the US is behind the curve when it comes to social casinos. While SuperData Research recently estimated that consumer spend on casino-style social games will reach $4.2bn globally by the end of 2016, the vast majority of US land-based casino operators opt to sit on the sidelines.

For our industry, that’s a very expensive sideline upon which to sit. SuperData also stated that approximately 800 million consumers engage in social casino play worldwide and a large segment of that market is aged 21-34 years old. If you want to reach millennials, social casino games is a good place to start.

Read the full article in the December issue of InterGaming