The coming together of the remote and bricks and mortar sectors just keeps on gathering momentum.
The convergence of the land-based and online gaming sectors is continuing at a rapid pace.
Gaming machine manufacturers in particular have recognised the need to market their games in the online space in order to take advantage in the growth of remote gaming, especially in the mobile devices sector.
One of these is WMS Industries (now part of Scientific Games), which in 2012 created a wholly-owned subsidiary, Williams Interactive, to focus on the distribution of its deep catalogue of casino games through free play and real money platforms, thus taking advantage of emerging digital distribution channels.
“We are continuing to pick up momentum across our social and real money businesses,” said Williams Interactive’s head of marketing, Rory Shanahan. “In real money gaming, our remote game server now fully incorporates the Barcrest catalogue of games made popular offline by SG Gaming in addition to WI originals and the industry-leading games from WMS Gaming. “Recent launches like Zeus III on our Reel Boost game engine and Raging Rhino on the Any Way game engine have been spectacular performers for us. And of course the well-known Rainbow Riches game continues to impress with players across Europe.
“On the social side of our business, our Jackpot Party Social Casino continues to rank as a top five Facebook casino game and top 10 iOS/Android application, while our recently launched Gold Fish Casino Slots is now live on desktop and mobile and is showing impressive month-over-month gains.
Read the full article in the July issue of InterGaming
